Social media never stops. Feeds are in constant motion populating new trends, fresh information, and constant conversations.
This is a great thing for you because it offers an easy, instant way to connect with both your current and potential audience.
In order to get the most out of your social media marketing strategy, you should have a social media plan in place. You should schedule your day so you can avoid distractions and stay on track to growing your audience, increasing traffic, and converting more leads.
Here is what works for us…
8:30 am — Find (and Schedule) Posts Relevant to Your Industry and Audience
A good social media strategy isn’t all about you. It is all about your audience. So don’t limit what you share and interact with to your content and interests only.
Spend time in the world where your current and potential audience spends time. Search through content with hashtags that would interest them. Visit streams from others in your industry (including your competitors). Take 10-15 minutes to browse through profiles and streams of your active followers.
- Keep an eye on competitors and identify what might be working for them. Take a look at their shares and see what type of content and topics are gaining the most shares.
- Stay relevant and see what is trending. It’s important to stay up-to-date on trends in your industry and in the news so you can participate in important conversations.
- Find information to share through your network. Don’t use social to share your media only. Share stories and images from other outlets, brands, and customers.
To save time, use tools that make it is easy to find posts relevant to your industry and audience. A few tools that can help with the process include:
- Feedly – When Google Reader went away, Feedly stepped in to be the leading blog reader tool. Set up lists in your account for topics related to your industry and add in RSS feeds to relevant blogs. This will make it easy for you to quickly browse through the latest posts in your industry.
- Buffer – Buffer is an application and browser extension that allows you to easily schedule posts for your social streams. As you go through your reader, you can easily add articles by scheduling them with a simple click on the browser extension while you are on the article page. You can also do this with Sprout Social or Hootsuite if you use one of those.
- Swayy – In a way, Swayy brings together the functionality of Buffer and Feedly. Swayy scours the web and fills your feed with information that is relevant to your industry and audience based on categories and tags. From the Swayy homepage, you can either open the articles (and share via your Buffer extension) or share right from the article tile. When sharing from the tiles, you can schedule posts and add them to a full calendar.
- TribeBoost – We also offer a Twitter content sharing tool for free to our clients. It populates a list of tweets (based on your target audience and industry) and allows you to repost them by simply clicking “Approve” which sends tweet to a queue for automated publishing. We also have a tool especially for just sharing #quotes.
10:30 am — Review Analytics from Past Posts
A good social media strategy uses data to determine what is working and what is not. Set up analytics and regularly review your data to help steer your social plan.
For tracking and analyzing data, try out these tools.
- Simply Measured is a robust analytics tool that offers measurement for owned, earned, and paid social media campaigns.
- Sprout Social is great for compiling data and putting together performance reports, and it also offers tools for scheduling, publishing, and monitoring.
- SumAll can help you gauge the ROI on your social media campaigns if you use it sell products. It easily syncs and with Amazon Payments, eBay, and Shopify.
- Google Analytics is good for measuring analytics on your website and your social sites as it has a dedicated sections for reviewing traffic sent from social platforms.
- Twitter Analytics is free and because it is somewhat hidden (you have to access it via Twitter Ads from within your Twitter account), many folks still are not using it…but they should.
11:00 am — Brainstorm and Create Original Content
Earlier in the morning, you compiled awesome content from around the web. Now, take some time to create some of your own.
Use what you learned from browsing the web and reviewing your analytics to create content that audiences are responding to. Create a variety of content types that include:
- Blog Posts
- Case Studies
Pro Tip: Before writing your post, research to see what articles have done well within that topic in the past. You can get some ideas about what resonates with people and hopefully also some ideas for sticky titles as well. A great tool for this is BuzzSumo.
2:15 pm — Schedule Social Posts for Tomorrow
Instead of spending pockets of time posting during the day, schedule your posts so that they are timed to go out throughout the day.
By planning a day early, you are ahead of the game and can fully focus on other tasks at hand. Use Buffer or Sprout Social to schedule posts for all of the major social media networks.
When trying to decide on the best time to schedule your posts, take some tips from Hubspot on when to post on which channels. Using data compiled by SurePayroll and Ghergich & Co., they came up with the best times to post on the most popular social networks.
- Twitter: 9am – 3pm
- Google+: 9am – 10am
- LinkedIn: Noon, 5-6pm
- Facebook: 1pm – 4pm
- Pinterest: After Normal Business Hours
- Tumblr: 7pm – 10pm
Keep in mind that this list is not a one-size-fits all timetable. Do some research on your target audience, consider their habits, review your analytics, and create a schedule that best fits your specific demographic.
3:00 pm — Focus on Outreach and Audience Growth
Sending your content out into the world and hoping that your target audience will come to you isn’t a good social media strategy.
You need to actively work on growing your audience and finding new targeted connections. Find and reach out to users that fit your niche or industry. Ask them a question, directly share a piece of content that aligns with their interests, or follow them.
Of course here at TribeBoost we make it easy to grow you audience with targeted followers on Twitter. Our service can save you precious time, so you have extra time to focus on your content and talking with potential customers. If you want to go the manual time-consuming route, ManageFlitter and FollowerWonk are both great tools.
4:30 pm — Amplify Your Media
Submitting your content to discovery platforms relevant to your industry is a good way to expose your content to new audiences.
Find sites that can amplify your content, and regularly submit your best content (but not so frequently that you become a spammer). Mention offers a good start list of sites that have proven to spread the reach of content:
- Hacker News
- Product Hunt
- Designer News
- Growth Hackers
- Daily by Buffer
- The Next Web
Once an Hour, All Day — Monitor Mentions
You don’t need to be glued to your feeds all day. Constantly monitoring general feeds all day can be a waste of time and energy. But you should monitor the mentions of your business or brand all day.
If someone direct messages you, respond within the hour. If there is a mention of your business, chime in — whether the comment is positive or negative. Pick a time in the hour (like :15 or :45) to check in and manage the communication coming to your social platforms.
By setting up a solid schedule for managing your social media throughout the day, you can save yourself time, reduce wasted energy, and better grow your audience, businesses, and sales.
Do you have tips for scheduling your social media management? Tweet at us and let us know what tips have worked for you.