This is the 2nd recipe of our Social Media Marketing Cookbook.
These are unique step-by-step social media marketing guides brought to you by leaders and innovators from around the globe.
Today’s recipe is courtesy of Mandy McEwen.
Estimated Cooking Time
Twitter is a great promotional tool for blog posts. According to our analytics, Twitter is the #1 referrer of our blog traffic and we use it strategically for every blog post.
After several variations of tweets with our blog post URL’s, we have studied the results and have found that the perfect blog post tweet consists of the following:
How to compose the perfect blog post tweet – #8ways
1. Use an image – Infographics respond best. Branded graphics are great too. Tip: if you are uploading an infographic that is used in your blog post, try to use #infographic at the end of the post.
Canva is a great tool for creating custom branded images. You can also find great images on Flickr that can be freely used. Just search for images that are available for commercial purposes and put them in order by interesting. For example here is a search for silly dog photos.
— Mandy McEwen (@MandyModGirl) September 25, 2014
2. Use the hashtag #Fact with an interesting stat from the blog post OR use a compelling headline. You can search for the best hashtags using tools such as Hashtagify.me.
3. Use two hashtags (I don’t always follow this rule and sometimes use three, but studies show two is better!)
— Mandy McEwen (@MandyModGirl) October 7, 2014
4. Try to keep the tweet under 100 characters – the shorter tweets respond best.
5. Tweet at prime times. Studies show between 8 am and 7 pm EST. Try tweeting at rush hour EST (weekdays). You can easily schedule tweets ahead of time using tools such as Sprout Social, Hootsuite, or Buffer.
6. Tweet your blog post at least twice the first day it is posted. Wait at least six hours in between tweets.
7. If you post your blog post during the week, re-post it on the weekend. Engagement is up on weekends.
8. Share your blog post three times throughout the next week, try posting at different times with different tweets and images to see what kind of response you get. Space it out at least two days before sharing again.
Test test test, rinse and repeat, think outside the box and don’t be afraid to try something new!
See These Rules in Action
An example of a blog post tweet that performed very well for me:
An example of a new page on the Mod Girl site that I shared on Twitter and performed well:
If you don’t have a big following on Twitter or if you really want a lot of exposure for your blog post, trying using “Please RT:” in front of your blog post tweet.
When you ask nicely for RT’s it actually works! If you come up with a short and sweet tweet and have room try it out.
Bonus tip #2: Try this for old blog posts too!