New Twitter followers are ripe with possibilities. These new connections may turn into new partners, customers, vendors, employees, or even friends.
Or at the very least they can become amplifiers of your message.
But what about when people chose not to follow you back? Often this can be simply for no major reason or say much about you.
But what when it is about you?
I often review new followers at @KJStrasser and follow back accounts that are relevant or interesting to me.
But there are accounts that I don’t follow back — even when targeted to my interests.
Why is that?
People on Twitter often do things that push me away.
That is what this post is about.
Let me be clear. This article is the real deal. These are real accounts that have followed me — but I chose not to follow back.
Detailed below are the reasons why:
TribeBoost statistics show that the most effective avatars are nicely cropped images of your face. Logos, cartoons, and other types of avatars do not perform as well.
It is simple psychology. People are attracted more to other people; we connect more easily to faces on Twitter than logos.
Organization accounts typically use logos instead of pictures of a person. That is understandable and reasonable. But your logo should be clear and professional.
Some logos do not render well as Twitter avatars, so instead use something else or take an element out of the logo.
This much unused blank space is not effective:
Below is an avatar from a recent follower. This avatar isn’t attention grabbing.
I don’t know what it represents or means. Maybe it is a famous statue?
Here is a Twitter avatar from another SaaS CEO.
I would have followed back, but his blurry Twitter avatar image makes me wonder about him. Why not take an extra moment to upload one that is not blurry?
Missing Twitter header image
Maybe you like the way the simple color background looks, but this makes you look amateurish or worse.
It also might suggest that you are lazy or don’t care.
A tax company targeting me makes sense. I do keep my CPA busy. But this Twitter profile does not display professionalism.
Speaking of my CPA, let me give my man Josh some love. His Twitter header looks great:
Which account displays more professionalism to you? Is it even close?
Ugly header graphics
You have just a few seconds to get someone’s positive attention on Twitter. Pick a header image that is sure to please the eye.
While taste is subjective, edgy or bizarre homemade graphics are risky and turn off some.
Header graphics that scream, “buy my crap!”
We all want to increase sales and find new customers. But it pays to be discreet about such things. Being subtle is almost always the winning move with your Twitter branding.
Think about your brand carefully, be classy, and don’t go overboard on selling.
For tips on good looking Twitter header graphics this is a good post.
High following to followers ratios
If you are following a lot more Twitter accounts than are following you, it can cheapen your image. You look less authentic, less authoritative, and thus less interesting.
This account may have an interesting Twitter feed or bio — but the Twitter following ratio does not convey success.
It is best to more carefully pace your Twitter following, so don’t go overboard like this.
Not enough Twitter followers
I have a client who told me recently that she “will not follow anyone with less than 2,000 followers.” I am not that harsh, but Twitter following numbers do paint a picture.
If you are branding yourself as a social media influencer — or (like below) as a company that will grow Twitter audiences — you should look the part.
A Twitter bio that is a hashtag haven
Maybe it is just me, but when I see several hashtags within a Twitter bio I get turned off.
Hashtags in bios are fine, but when I see several of them, it feels like you are fishing for the entire sea.
A bio that does not describe what you do
This may be a great account, but the bio is not helping.
Just listing the term “social media” is vague and lazy.
Use the entire Twitter biography area to the fullest. Detail who you are, what you do, your passions and interests. Why should we care about you?
This one can cost you in a few ways. Anyone searching explicitly for people in your area are not going to find you.
Many of us follow accounts due to them being local. I typically will not follow a restaurant from a town miles away, but I will follow a local one.
This account has no location. If Andrew lives near me, I would certainly follow him back. But I don’t have a clue where he is.
Nothing to say
Here is a recently follow. Would you follow back?
Aisha should have at least posted a few retweets…
Tweeting the same thing over and over
I know there is a rule of thought by some to repeat tweets. If you choose to do that, at least spread things out a little and do repeat the same tweets back to back.
When I see something like this, I am not following back.
Tweets are mostly sales offers
We want to talk about our value props, but don’t do it all of the time. This is a recipe for failure.
Most of the time you should be engaging in conversations, talking about other people, and trying to be helpful or interesting.
It is OK to sell. But for every sales directed post there should be about ten posts that are not about you.
We all want to be followed back on Twitter; especially by those we view as being in our target market.
Avoid these Twitter roadblocks to increase your Twitter following rate and thus gain Twitter followers more rapidly.