The TribeBoost Blog
The Six Simple Steps to Growth-Hack Your Twitter Following

The Six Simple Steps to Growth-Hack Your Twitter Following

If I had to list my most frequently-asked questions, the very top of the list would be: “How did you grow your Twitter following?” Right now, I am following nearly 41,600 people – and 59,100 are following me. I’m not a celebrity; I’m not particularly funny (though I try); I’m not a huge brand or even a mid-sized one. What I am is a very good curator of content and connector of people. So forget everything you think you know about Twitter. It’s not like a cocktail party, and you don’t have to “follow back” every person who comes your way. 6 Simple Steps to Growth-Hack Your Twitter Following Click To Tweet Identify your ideal customer You shouldn’t start a business, a blog, or even a Twitter account without first identifying and profiling your ideal customer. Who, exactly, are you tweeting for? Think of it like you’re publishing your own magazine… Is your magazine for millennial women interested in new technology? Is your magazine for 40-something architects? Who is your ideal customer (age, gender, job description) and what do they want to achieve? What are their interests and passions? You’ll want to write this down. If it seems like overkill to craft a detailed buyer persona of your Twitter audience, ask yourself this: Who are your favorite Twitter users? How targeted and consistent are their posts? The answer is likely: very targeted and very consistent. After all, when you follow George Takei, you know exactly what you’re going to get – hilarious social commentary and hope that at 78 years old, you’ll be half as cool. Curate content based on...
The Podcasting Renaissance and What it Means

The Podcasting Renaissance and What it Means

Espree Devora takes you on her journey through podcasting and shares insights and lessons learned. The Podcast Renaissance We’re in a Podcast Renaissance. That seems to be clear. Is podcasting now the ‘new blog’ for marketers and consultants? It sure feels that way. The Podcasting Renaissance and What it Means Click To Tweet In the news and in the social sphere left and right we’ve seen everyone getting on the podcasting wave. From Chris Sacca’s portfolio company, Gimlet Media, to the festival LA Podfest, virtual conferences like Blab’s PodCon, and in-person events like New Media Expo and Podcast Movement. I personally host the monthly LA Podcasters Meetup. So what’s all the hype about podcasting and why now? And most importantly, should you primarily be a listener or a creator? I’ll jump head first into this audio ocean so that we can explore together. Podcasting has been around for at least a decade I believe, but I only got involved a few years ago. While backpacking Europe for four months sans any tech at the end of 2013, the founder of BetaList introduced me to the world of podcasting and the gleaming iPhone. A hardcore Apple enthusiast, he encouraged me to convert to the iPhone upon my return to the States. What’s insane is I don’t think I would have fallen into the world of podcasting like I have if I didn’t have this iPhone. It made access to podcasts so simple. This was before podcasting had become the rejuvenated mainstream content machine it is today. The energy in podcasting at that time was just revving up. Around the corner was the Renaissance engine igniting. Startup...
What is The Value of a Twitter Follower?

What is The Value of a Twitter Follower?

For me, calculating the value of my Twitter followers is easy: I keep a record of every client who has found me on Twitter and add up their lifetime values. Oh, right – I get clients directly from Twitter. That’s important. It’s actually one of my main forms of marketing for my business as a SaaS consultant, along with frequent guest posts and regular activity in industry forums like GrowthHackers.com, ProductHunt and Inbound.org. Twitter, guest posts, and forum interactions are all part of the ecosystem of my marketing plan – like a tank full of sea monkeys. Together, and with the help of some amazing mentors I met on Twitter, they’ve helped me forge a reputation in my fields. The Surprising Value of Twitter Followers Click To Tweet But let’s look at the other part of the puzzle of gaining paying clients through Twitter — your ideal clients have to be on Twitter. In SaaS, Growth Hacking, and Inbound Marketing communities, Twitter is a central hub of industry communication. We’re all there, chatting away, every day. That is not true for all industries and types of businesses. How to calculate the value of your Twitter followers For most businesses and entrepreneurs, the relation between Twitter followers and ROI is less clear-cut. But that doesn’t mean you can’t calculate the ROI of Twitter. If you’re investing time into social media for business purposes, you have to measure the results – time is money. One mistake I see even the smartest, savviest people make is to try to link every Twitter action with a specific desired outcome. For example, this Hubspot...
Grow Your Business with Business Podcasting

Grow Your Business with Business Podcasting

Podcasting is blowing up all around. Especially business podcasting! Don’t believe me see the chart below. The question is… Should you avail this powerful new(ish) technology to grow your business? The answer is yes. Business podcasting is right now, what blogging was 10 years ago. Remember, back then, some folks were blogging and it was really effective for marketing their business — then it became “standard” that businesses should blog regularly. But hold your horses! Before you rush into the world of podcasting, there are some things you can do to virtually guarantee your success. And when I use the ‘S’ word, I don’t mean getting rich off your business podcast (which is super-rare). I mean using a podcast to grow your existing business. Below you’ll find seven portions of podcasting wisdom from a podcasting “elder” on the important components of your successful podcast. The Ultimate Guide to Business Podcasting Click To Tweet Decide on Your Desired Results; Be Clear on Which Outcomes Will Move Your Business Forward Besides attracting millions of listeners and then making lots of money selling commercials (which rarely happens), there are many other realistic outcomes that your business podcast can achieve, including: Build up a valuable library of content which can be shared and re-purposed into other mediums such as eBooks, white papers, blog posts, articles, or social media posts Developing more and deeper relationships with your prospects, alliance partners, clients, etc. Be a recognized and respected expert in your industry Reach new audiences For a full list of 30 benefits of podcasting visit here. Poor Sound Quality Can Kill a Podcast These days if your sound...
10 Ways to Grow Your SaaS Business with Customer Success

10 Ways to Grow Your SaaS Business with Customer Success

Customer Success isn’t just a way to retain clients – it’s the most potent way to grow your SaaS business. Here are ten Customer Success techniques you can use to spend less on marketing, make more money on sales, and keep your clients happy in the process. 1) Forget the new clients – current clients are gold New clients are expensive! Their buyers’ journeys are long and paved with your company’s dollar bills. Current customers, on the other hand, become more cost-efficient with each subscription cycle, reducing churn and raising profit margins. It’s not only about renewals though – current clients are more likely to purchase additional services and upgrades. 2) Make every customer a good customer There will always be pain-in-the-neck clients, but you have the power to make each one of your customers a “good” customer. At least by Lincoln Murphy’s definition: “Good customers are those that continually realize value from your product.” To achieve this, you’ll need a combo of accurate targeting and customer success to bring the right clients to you and keep them happy. 10 Ways to Grow Your SaaS Business with Customer Success Click To Tweet 3) You care, they share – it’s karma in action When you take action to help your customers be successful with your product, they’ll want more of your products. They’ll also want to tell their friends and business associates about your products. They’ll not only share your useful eBooks and blog posts and social media interactions, but will also become your evangelists, saving you money on marketing. 4) Give them something to talk about People talk about outstanding experiences....
Using Pinterest for B2B Marketing

Using Pinterest for B2B Marketing

Pinterest may have started as an online platform primarily for fashionistas, do-it-yourself crafters, and wedding planners. But over the past couple of years, this visually driven platform has broken into new territory, grown and diversified its user base, and become a valuable resource to marketers on a much larger scale. Pinterest isn’t just for creative women — it’s now a discovery tool that can benefit B2B marketers looking to connect with a massive audience. Pinterest Isn’t Just For The Ladies Anymore From the start, Pinterest has been a platform with a primarily female audience. Just over 70% of the site’s visitors in the US are women. But men are beginning to stake their claim. In 2014, Pinterest’s male user base grew by 73%. More men were drawn to the site as Pinterest expanded categories to include topics like tattoos, camping, luxury cars, gadgets, technology and even pinball machines. They also improved their personalization and filter options making it possible to find content more relevant to a user’s interests. Pinterest is no longer just for the ladies. The demographic of their 72.5 million users is expanding and creating opportunities for marketers who want to connect with a new audience. Why Pinterest? Pinterest primarily acts as a discovery tool. Users log in and go on the hunt for new products, ideas, and inspiration. When a user finds something that they like, they repin it, and broadcast their findings out to their network. This offers unique benefits that differ from other social networks and creates the perfect landscape for connecting brands with new customers. Why You Should Use Pinterest for B2B Marketing...
The Ultimate Guide To Twitter Retargeting

The Ultimate Guide To Twitter Retargeting

When it comes to social media advertising, Facebook has been leading the way. Advanced and powerful campaigns settings have allowed Facebook to stand out way ahead of its competitors. But Twitter is quickly catching up. Twitter announced another major upgrade to their advertising options — retargeting features. What Is Retargeting? Social media advertising is powerful because it allows advertisers to target users based on very specific data such as location, interests, and demographics. Retargeting takes this one step further. It allows advertisers to target people who have visited their website. If you are unfamiliar with retargeting, you have probably experienced it and maybe even attributed it to a weird coincidence. In that case, you may have visited a website and then a few days later saw an ad for that company or the exact product you viewed in your Facebook news feed or on a banner ad on a different site. It’s not a coincidence; it’s marketing and retargeting at work. The Ultimate Guide To Twitter Retargeting Click To Tweet How Does Retargeting Work? Retargeting allows advertisers to collect data from the users who visit their website. The technology uses cookies and code that connects the website to another third-party platform, like Twitter. When a user visits a website that has integrated Twitter retargeting, a signal is sent to Twitter. The signal then prompts Twitter to show ads related to the website to the user who recently visited the site. Retargeting prompts an advertising action based on user action. This is a form of behavioral advertising is an effective way to advertise, especially through social media. Why You Should...
The Ultimate Guide to Using Product Hunt for Your Startup

The Ultimate Guide to Using Product Hunt for Your Startup

Product Hunt makes it easy for people to share the tech products and apps they’re into – what they love, what they use, what they’re excited about. It’s like highly targeted social media in which every user is tech-literate and interested in finding the latest smart solutions to their problems. But more than that, Product Hunt has become a community of likeminded people who are willing to give insights into products, engage with other users, share tips and ideas, and bond with each other over shared interests. It’s a crazy combination of user-generated marketing and old-fashioned “geeking out.” Does that sound like your target market? Then Product Hunt is where your startup needs to be. However, just like you wouldn’t try writing a long blog post on Twitter, there are some protocols to keep in mind when interacting with this community. Here’s how to navigate the social waters so your startup company can join the Hunt. The Ultimate Guide to Using Product Hunt for Your Startup Click To Tweet   Tips for Interacting with Product Hunters “My #1 tip for engaging the Product Hunt community is approaching it with authenticity, respect, openness and a general desire to bond with others over shared interests. It’s not a place to be self-serving or overly arrogant.” “If someone outside of the community wants attention for their product, they need to be authentic and not mass-spam participants. They should find individuals that have an obvious need or interest in their product and/or the space it plays in and reach out to them with a tailored message – not copy and paste the same...
Startup Marketing Hacks You Can Do in an Hour

Startup Marketing Hacks You Can Do in an Hour

If you are like me, you often have little buckets of time throughout the day and want to make the most of them. So what are some quick and worthwhile tasks (or marketing hacks) to get the marketing needle moving forward? I reached out to some friends who are amazing marketers and entrepreneurs and they had some great tips to share: Talk About Others and Utilize Their Audience by Cody McLain; CEO of SupportNinja @codymclain A really effective way of organic growth (when it comes to having a company blog) is not only talking about a relevant topic or industry that your customers might be interested in, but research the points you make within the blog post and quote content and share ideas from other bloggers. Then after you publish the blog post, send them a tweet and a simple email letting them know you think they’re awesome and so you featured them in a recent blog post. They’re likely to retweet and share a link to all their followers thus adding notoriety for your business in the respective industry. 5 Startup Marketing Hacks You Can Do in an Hour Click To Tweet Build a Great Email Marketing Template by Anne Marsden; Principal Marsden Marketing @annemarsden 6 Key Elements to Include in Every Email Marketing Template Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodology and the development of tools like marketing automation. In fact, HubSpot, a leader in the marketing automation & inbound marketing industry, found that companies using email to nurture leads generate 50% more sales-ready leads and at a 33%...
The Ultimate Guide to Content Marketing for Startups

The Ultimate Guide to Content Marketing for Startups

Looking back at when TribeBoost finally started to show traction and serious growth — the hindsight is very clear. As soon as we took content marketing seriously — our growth took off. Maybe this was a coincidence…but I do not think it was. Content marketing done with effort and thought might be the biggest bang for the buck marketing practice for a new startup. In the startup world, you don’t have the luxury of wasting time or resources. Everything you do and every resource you allot needs be thought-out, worthwhile, and intentional. So as you prepare to build a content marketing plan, make sure you are prepared and educated on the best practices that will effectively build awareness and generate leads. Assign Goals for the Content Content marketing, like most everything else, works better with a plan. Your content marketing strategy starts by identifying your goals. What do you want to happen as a result of your content creation? You may want to say “make sales.” Sure, sales are always the end goal, but work on being more specific and concrete. Think about the small steps that lead toward sales. Then, identify a few goals that you can build your content around. Entertain So Readers Share Create content that is so enjoyable and emotionally appealing that readers are compelled to share it with their friends or followers. This will help you get more exposure and get in front of new audiences. Educate So Readers Share Use your content to teach your audience something they want to know about your industry. Make the resource so useful and helpful that your audience...