The TribeBoost Blog
7 Growth Hacks for B2B Businesses You Can Tackle in Two Hours or Less

7 Growth Hacks for B2B Businesses You Can Tackle in Two Hours or Less

Chances are, you read marketing blogs regularly, you’ll have heard the term “growth hacking” before. Growth hacking is one of those big buzzwords that floats around fairly regularly, but not a lot of people seem to fully understand what it means or strategies to utilize it well. Growth hacking isn’t just for startups or new businesses trying to build a following and customer base; it’s also for established businesses looking to, well, grow. Everyone can benefit from growth hacks. Just make sure that you’re ready to scale before jumping in. Are you ready to grow your business at a breakneck speed? Are you sure? In this post, we’re going to discuss everything you need to know about growth hacking, and take a close look at seven growth hacks specifically for B2B or SaaS businesses that you can tackle in two hours or less. 7 Growth Hacks for B2B Businesses You Can Tackle in Two Hours or Less Click To Tweet What is Growth Hacking? If you ever set out to hire marketers or a marketing agency, you might notice that there are different labels they use to describe themselves. Just as some might say “full-service marketing agency” or “PPC experts,” you’ll also see some individuals and agencies label themselves distinctively as “growth hackers.” Growth hacking is a specialized portion of marketing, where marketers and businesses use specific strategies to increase growth rapidly. That’s it. That’s all they focus on. They put all their time and energy only into growth of their customer bases. The concept of growth hacking was born in 2010, created by Sean Ellis who used it...
6 Ways to Use Twitter Lists to Power Your Business

6 Ways to Use Twitter Lists to Power Your Business

Note: this post was originally posted in 2014 but has been updated & enhanced with more recent data. Twitter lists can be a powerful research tool, can be a vehicle to establish authority and also can be an “influencer magnet”. This post will explore ways you can use Twitter Lists to help grow your business. Twitter allows you to create up to 1,000 lists, containing a maximum of 5,000 users per list. You can access your Twitter list page via your profile or by clicking here ‘Lists’ when logged in. 6 Ways to Use Twitter Lists to Power Your Business Click To Tweet Twitter has provided step-by-step technical instructions on ‘how to create a Twitter list’ within your Twitter account. We’ll let their post handle the mechanical ‘how to’s and we’ll dive deeper into how to optimize using Twitter Lists for your business. There are two types of Twitter lists – private Twitter lists and public Twitter lists. Use both. They serve two different purposes. With both private and public lists you are able to monitor tweets by the people you added to your lists. It’s an intimate way to get to know a precise market. Where it gets interesting are the differences in using each type of list. Public lists are essentially about 3 things: The first is attracting ‘influencers’ by giving someone a compliment. This is done by adding them to a list with an ego driving title like “awesome entrepreneur” which grabs their attention when they are notified that they were added to the complimentary list. The second is establishing your brand as an authority leader. If you provide...
Why People are Not Following You Back on Twitter

Why People are Not Following You Back on Twitter

New Twitter followers are ripe with possibilities. These new connections may turn into new partners, customers, vendors, employees, or even friends. Or at the very least they can become amplifiers of your message. But what about when people chose not to follow you back? Often this can be simply for no major reason or say much about you. But what when it is about you? I often review new followers at @KJStrasser and follow back accounts that are relevant or interesting to me. But there are accounts that I don’t follow back — even when targeted to my interests. Why People are Not Following You Back on Twitter Click To Tweet Why is that? People on Twitter often do things that push me away. That is what this post is about. Let me be clear. This article is the real deal. These are real accounts that have followed me — but I chose not to follow back. Detailed below are the reasons why: Bad avatars TribeBoost statistics show that the most effective avatars are nicely cropped images of your face. Logos, cartoons, and other types of avatars do not perform as well. It is simple psychology. People are attracted more to other people; we connect more easily to faces on Twitter than logos. Organization accounts typically use logos instead of pictures of a person. That is understandable and reasonable. But your logo should be clear and professional. Some logos do not render well as Twitter avatars, so instead use something else or take an element out of the logo. This much unused blank space is not effective: Below is an avatar from a recent follower. This avatar...
The Ultimate Guide to Twitter Analytics

The Ultimate Guide to Twitter Analytics

This post was first published on Jan 23, 2015 and we updated it with the latest information and screenshots of Twitter analytics. Social media marketing and data analysis go hand-in-hand. Without identifying what part of your strategy is working and what is not, you cannot improve, grow, and find more success. Tracking, viewing, and analyzing data associated with your accounts is vital to the success of your social media marketing campaigns. Thus the importance of Twitter analytics. Luckily, we don’t have to look far to find useful analytics about our activity and engagement on Twitter. Twitter offers a free tool right within your account. I noticed people often search for Twitter analytics free…so let’s start with what is free. The Ultimate Guide to Twitter Analytics Click To Tweet Twitter Analytics Free from Twitter To visit your Twitter analytics go to https://analytics.twitter.com/. I am not sure if Twitter has this up and running by default for everyone yet. In the past Twitter stated that you have to either become an advertiser or be using Twitter Cards. Just note that you don’t need to engage in any paid advertising to access the free Twitter analytics. Just log in with your account and Twitter will then begin to collect and populate data. It may take a few days from the launch for interesting data to start to show. If you are setting up a new Twitter account, set a reminder to launch your analytics in two weeks — as I believe it is only available to accounts at least 14 days old. Twitter Analytics Overview At top you can see an overall review of your success...
The Ultimate Guide to an Amazing Twitter Profile

The Ultimate Guide to an Amazing Twitter Profile

Twitter is more than just a platform for following and reading tweets as they come through a feed. It is also another channel for the world to discover you. Like a second website if you will. Your Twitter profile is a place to display to the world what you do, what you value, what you know, and what you can provide. Profile pages are landing pages where users go to gather information about you, contact you for customer service questions, and get to know your brand. In this post we will go over the elements of a successful Twitter profile and detail some of the best Twitter profile examples. The Ultimate Guide to an Amazing Twitter Profile Click To Tweet Your Twitter profile page is of the utmost importance to your success on Twitter. Right or wrong…you will be immediately judged when someone first visits your Twitter profile. Your Twitter profile will be scrutinized as users determine whether or not to follow you back. People typically decide in a manner of seconds whether to follow back or ignore. It is essential that you optimize your Twitter profile page to best highlight your uniqueness, value proposition, and authority to connect with potential new leads. The Elements of the Twitter Profile There are multiple ways that you can personalize your Twitter profile. Some require more work than others, but they are all important in showcasing unique attributes about your or your brand. Twitter Header Image The giant Twitter picture on the top of the page is your Twitter header. What Twitter wants is a 1500 pixel x 500 pixel image that is either...
Snappa Founder Christopher Gimmer on his SaaS Success

Snappa Founder Christopher Gimmer on his SaaS Success

It’s not uncommon for people to see someone successful and ask “I wonder how they did it?”  If you are looking for some good SaaS examples of success, background on how Christopher built Snappa is a great place to start. This is the reason why I wrote about how I started my freelance writing business, and it’s why we wanted to talk to a successful B2B business leader and hear about their experience. Christopher Gimmer, CEO and Co-Founder of Snappa, was generous enough to take the time to share his journey with us. Snappa Founder Christopher Gimmer on his Secrets to SaaS Success Click To Tweet Snappa is an incredible user-friendly design tool with pre-made templates of everything from Facebook cover photos to infographics. You can switch out any of the design elements in the template, add your own, upload logos and images, and access thousands of free, high-quality stock photos. Snappa was founded just recently in 2015, and is a fantastic example of how a great idea can scale into a successful business. What He Was Doing Before Snappa Before Snappa, Christopher was a co-founder of BootstrapBay, which was a marketplace for website themes and templates that grew to create more than 150,000 in revenue between its launch in April 2014 and the end of 2016. He’d developed the name after doing keyword research and finding a huge need in a neglected keyword: bootstrap templates. Armed with that information, he and his business partner were off and running. Within just two years, BootstrapBay (which was sold in 2016) led to the inspiration for Snappa. The Light Bulb Moment for...
How to Build a Strong Startup Community

How to Build a Strong Startup Community

Do you have a startup community where you live? Are you interested in learning about how to build one or better support the startup community your town already has? Startup communities can be vital to the growth of the local tech economy. In this interview with Espree Devora, the host of the WeAreLATech podcast you will learn about how her startup community thrived and what tips we can use for our own town. 1) I think many of us can imagine the value of a startup community. However, I am sure that those intimately involved, such as yourself, may have more profound realizations on how it can change the local landscape. What surprising or unexpected outcomes can you share about the value of a vibrant startup community? It’s fascinating to watch a startup community go from not existing to being a dominant attraction inspiring people to move to a city, in this case Los Angeles. I see community as always being there, just no one taking the time to bring the humans together. In the case of LA, the first person to help in that journey, to uniting the community, was Cam Kashani, the co founder of a Santa Monica co working space called CoLoft, founded in 2009. CoLoft put community first and profit second. She hosted many inspiring events with well known speakers from the popular author Eric Ries with the book “Lean Startup” to TED speaker Simon Sinek well known for his book and message “Start with Why“. How to Build a Strong Startup Community with @EspreeDevora Click To Tweet These events, fully equipped with pizza and beer, became a hub for...
Our SaaS Business: 5 years in… What worked, what did not.

Our SaaS Business: 5 years in… What worked, what did not.

We just passed a five-year birthday for TribeBoost. TribeBoost has succeeded beyond even the loftiest goals I had. This is not going to be a silly “I am such a genius post.” I realize that much of our success is often good luck and timing. Being in the right place, at the right time, and getting to know the right people is a big part of the success for any SaaS startup. My SaaS business: 5 years in… What worked, what did not. Click To Tweet In this post I will attempt to document lessons learned after five years of a new software-as-a-service (SaaS) business. Starting a SaaS business can be boiled down to three core steps: Getting started. Cultivating your core business idea, starting to work on it, creating your business entity, hiring first people, etc. Building your product. Understanding the problem and needs of your audience. Building a product offering that thrills these people. Marketing. Growing your targeted audience with those who care about the problem you are solving. Getting enough people informed about your business so you can grow revenue and fuel continued progress. While the first two steps are important, we mostly discuss marketing in this blog. So this post focuses on the marketing step. You start from nowhere… How do you get enough people to know about your business and get them to buy from you? It can be hard to get that first customer. “Why should I trust that you could help me?” I will guide you through three topics: What Worked What Worked at First, But Stopped Working What Never Worked First I should...
The Ultimate Guide to Marketing Automation for Startups

The Ultimate Guide to Marketing Automation for Startups

If you’re running a startup, you’re a very, very busy person. You’re short on time and being stretched in a million different directions while you’re trying to grow your business. You have limited manpower, and in many cases, limited funds. We get this. That’s why marketing automation can be so beneficial. Your business can’t grow without significant investments into marketing, but marketing takes time. Automation tools can do everything from streamline your tasks to take them over completely, saving you a ton of time so you can focus on the parts of your business that need you. You know, the parts that you love? In this post, we’re going to take a close look at everything startups need to know about marketing automation, including the best marketing automation tools I recommend using. The Ultimate Guide to Marketing Automation for Startups Click To Tweet How to Choose Your Automation Tools When you’re choosing your marketing automation tools, there are a few different things you can keep in mind. One is cost. Realistically, what can you afford to outsource, and how much can you afford to spend? Consider your budget of course: But specifically factor in the cost vs. the time it would take you to do the work without the automation. Never forget that time is money. If, for example, you could close two sales calls and make an extra $1,000 per week by using marketing automation software that costs $400–that matters. It’s the same reason we hire assistants—our profit line grows when we can pay someone to do tasks that take us away from what can help us to grow...
Five Content Marketing Tools That Will Revolutionize Your Business

Five Content Marketing Tools That Will Revolutionize Your Business

Content marketing can help you create brand awareness, nurture relationships with your readers, demonstrate thought leadership, and convert followers into customers. It’s no secret that content marketing can be extraordinarily beneficial for businesses of all shapes and sizes; that’s why I’ve worked on blog posts for businesses in industries ranging from real estate to air conditioning suppliers to restaurants. What plenty of businesses forget, however, is how difficult and exhausting content marketing can be. It takes a lot of time, and a lot of skill and knowledge to execute it correctly. That’s why content marketing tools exist. In this post, we go over five content marketing tools that can revolutionize your business. The best part? All of these are tools you’ve probably never heard of. Five Content Marketing Tools That Will Revolutionize Your Business Click To Tweet Shareist @Shareist Want an alternative to Buffer? Shareist might just be exactly what you’re looking for. Shareist can distribute your content after it’s published on your social channels, but it doesn’t stop there; it’s “the CMS for your CMS.” Through Shareist’s dashboard, you can: Create, write, and schedule WordPress posts Schedule post distribution across multiple social media platforms Repurpose content into PDFs, newsletters, and more This is all a huge asset; Shareist makes it more efficient for you to create, distribute, and repurpose your content. My favorite part of Shareist, though, is the incredible organization and planning features it offers. You can create and manage content in your idea box, and plan content strategies for different projects. Since the organization of content marketing can quickly become overwhelming, this is a huge advantage. WriteWell...