Kevin Strasser, Founder & CEO of TribeBoost
Why People are Not Following You Back on Twitter

Why People are Not Following You Back on Twitter

New Twitter followers are ripe with possibilities. These new connections may turn into new partners, customers, vendors, employees, or even friends. Or at the very least they can become amplifiers of your message. But what about when people chose not to follow you back? Often this can be simply for no major reason or say much about you. But what when it is about you? I often review new followers at @KJStrasser and follow back accounts that are relevant or interesting to me. But there are accounts that I don’t follow back — even when targeted to my interests. Why People are Not Following You Back on Twitter Click To Tweet Why is that? People on Twitter often do things that push me away. That is what this post is about. Let me be clear. This article is the real deal. These are real accounts that have followed me — but I chose not to follow back. Detailed below are the reasons why: Bad avatars TribeBoost statistics show that the most effective avatars are nicely cropped images of your face. Logos, cartoons, and other types of avatars do not perform as well. It is simple psychology. People are attracted more to other people; we connect more easily to faces on Twitter than logos. Organization accounts typically use logos instead of pictures of a person. That is understandable and reasonable. But your logo should be clear and professional. Some logos do not render well as Twitter avatars, so instead use something else or take an element out of the logo. This much unused blank space is not effective: Below is an avatar from a recent follower. This avatar...
The Ultimate Guide to Twitter Analytics

The Ultimate Guide to Twitter Analytics

This post was first published on Jan 23, 2015 and we updated it with the latest information and screenshots of Twitter analytics. Social media marketing and data analysis go hand-in-hand. Without identifying what part of your strategy is working and what is not, you cannot improve, grow, and find more success. Tracking, viewing, and analyzing data associated with your accounts is vital to the success of your social media marketing campaigns. Thus the importance of Twitter analytics. Luckily, we don’t have to look far to find useful analytics about our activity and engagement on Twitter. Twitter offers a free tool right within your account. I noticed people often search for Twitter analytics free…so let’s start with what is free. The Ultimate Guide to Twitter Analytics Click To Tweet Twitter Analytics Free from Twitter To visit your Twitter analytics go to https://analytics.twitter.com/. I am not sure if Twitter has this up and running by default for everyone yet. In the past Twitter stated that you have to either become an advertiser or be using Twitter Cards. Just note that you don’t need to engage in any paid advertising to access the free Twitter analytics. Just log in with your account and Twitter will then begin to collect and populate data. It may take a few days from the launch for interesting data to start to show. If you are setting up a new Twitter account, set a reminder to launch your analytics in two weeks — as I believe it is only available to accounts at least 14 days old. Twitter Analytics Overview At top you can see an overall review of your success...
The Ultimate Guide to an Amazing Twitter Profile

The Ultimate Guide to an Amazing Twitter Profile

Twitter is more than just a platform for following and reading tweets as they come through a feed. It is also another channel for the world to discover you. Like a second website if you will. Your Twitter profile is a place to display to the world what you do, what you value, what you know, and what you can provide. Profile pages are landing pages where users go to gather information about you, contact you for customer service questions, and get to know your brand. In this post we will go over the elements of a successful Twitter profile and detail some of the best Twitter profile examples. The Ultimate Guide to an Amazing Twitter Profile Click To Tweet Your Twitter profile page is of the utmost importance to your success on Twitter. Right or wrong…you will be immediately judged when someone first visits your Twitter profile. Your Twitter profile will be scrutinized as users determine whether or not to follow you back. People typically decide in a manner of seconds whether to follow back or ignore. It is essential that you optimize your Twitter profile page to best highlight your uniqueness, value proposition, and authority to connect with potential new leads. The Elements of the Twitter Profile There are multiple ways that you can personalize your Twitter profile. Some require more work than others, but they are all important in showcasing unique attributes about your or your brand. Twitter Header Image The giant Twitter picture on the top of the page is your Twitter header. What Twitter wants is a 1500 pixel x 500 pixel image that is either...
How to Build a Strong Startup Community

How to Build a Strong Startup Community

Do you have a startup community where you live? Are you interested in learning about how to build one or better support the startup community your town already has? Startup communities can be vital to the growth of the local tech economy. In this interview with Espree Devora, the host of the WeAreLATech podcast you will learn about how her startup community thrived and what tips we can use for our own town. 1) I think many of us can imagine the value of a startup community. However, I am sure that those intimately involved, such as yourself, may have more profound realizations on how it can change the local landscape. What surprising or unexpected outcomes can you share about the value of a vibrant startup community? It’s fascinating to watch a startup community go from not existing to being a dominant attraction inspiring people to move to a city, in this case Los Angeles. I see community as always being there, just no one taking the time to bring the humans together. In the case of LA, the first person to help in that journey, to uniting the community, was Cam Kashani, the co founder of a Santa Monica co working space called CoLoft, founded in 2009. CoLoft put community first and profit second. She hosted many inspiring events with well known speakers from the popular author Eric Ries with the book “Lean Startup” to TED speaker Simon Sinek well known for his book and message “Start with Why“. How to Build a Strong Startup Community with @EspreeDevora Click To Tweet These events, fully equipped with pizza and beer, became a hub for...
Our SaaS Business: 5 years in… What worked, what did not.

Our SaaS Business: 5 years in… What worked, what did not.

We just passed a five-year birthday for TribeBoost. TribeBoost has succeeded beyond even the loftiest goals I had. This is not going to be a silly “I am such a genius post.” I realize that much of our success is often good luck and timing. Being in the right place, at the right time, and getting to know the right people is a big part of the success for any SaaS startup. My SaaS business: 5 years in… What worked, what did not. Click To Tweet In this post I will attempt to document lessons learned after five years of a new software-as-a-service (SaaS) business. Starting a SaaS business can be boiled down to three core steps: Getting started. Cultivating your core business idea, starting to work on it, creating your business entity, hiring first people, etc. Building your product. Understanding the problem and needs of your audience. Building a product offering that thrills these people. Marketing. Growing your targeted audience with those who care about the problem you are solving. Getting enough people informed about your business so you can grow revenue and fuel continued progress. While the first two steps are important, we mostly discuss marketing in this blog. So this post focuses on the marketing step. You start from nowhere… How do you get enough people to know about your business and get them to buy from you? It can be hard to get that first customer. “Why should I trust that you could help me?” I will guide you through three topics: What Worked What Worked at First, But Stopped Working What Never Worked First I should...