Content marketing can help you create brand awareness, nurture relationships with your readers, demonstrate thought leadership, and convert followers into customers. It’s no secret that content marketing can be extraordinarily beneficial for businesses of all shapes and sizes; that’s why I’ve worked on blog posts for businesses in industries ranging from real estate to air conditioning suppliers to restaurants.
What plenty of businesses forget, however, is how difficult and exhausting content marketing can be. It takes a lot of time, and a lot of skill and knowledge to execute it correctly.
That’s why content marketing tools exist. In this post, we go over five content marketing tools that can revolutionize your business. The best part? All of these are tools you’ve probably never heard of.
Want an alternative to Buffer? Shareist might just be exactly what you’re looking for. Shareist can distribute your content after it’s published on your social channels, but it doesn’t stop there; it’s “the CMS for your CMS.”
Through Shareist’s dashboard, you can:
- Create, write, and schedule WordPress posts
- Schedule post distribution across multiple social media platforms
- Repurpose content into PDFs, newsletters, and more
This is all a huge asset; Shareist makes it more efficient for you to create, distribute, and repurpose your content.
My favorite part of Shareist, though, is the incredible organization and planning features it offers. You can create and manage content in your idea box, and plan content strategies for different projects.
Since the organization of content marketing can quickly become overwhelming, this is a huge advantage.
Aside from planning and distribution, writing the actual content is one of the biggest hurdles when it comes to marketing. WriteWell is a great tool that streamlines and simplifies the content creation process, regardless of past writing skill or experience.
WriteWell has different templates that are clearly labeled and easy to fill in, like the eBook, How to Blog, and Whitepaper templates. These templates tell you what content to place where, which is exceptionally helpful for anyone who struggles with organization.
The site even gives you cues for where you should place visual content, like charts or infographics, and what type of visual content it should be.
Competitor analysis and monitoring should be an important part of your content marketing strategy. SE Ranking is an incredible tool for this purpose, and it not only shows you what your competitors are up to, but also what keywords they’re ranking for—and how you rank against them.
Knowing how you’re measuring up for certain keywords is essential for content marketing, and it can help you decide which keywords you want to prioritize (or how to try to rank for them) moving forward.
SE Ranking will also show you your competitors’ ads that help them to get paid search traffic. If you use AdWords, this can give you a leg up on the competition; knowledge is power, after all. And that’s a lot of knowledge about how your competitor is getting what your content marketing strategy needs most: more traffic.
Having gorgeous, high quality featured images for your blog matters almost as much as the great content itself when you want to get those clicks.
Unfortunately, hiring a graphic designer to create these images from scratch can be too expensive for many businesses; even if it isn’t, the designs often take a while, and it can slow the content creation process down.
That’s where Snappa comes in. Snappa everything you need to design high quality featured images for your blog and infographics, including templates, drag-and-drop design tools, and an enormous store of stock photos you can use free in your designs. All of these templates are automatically sized for the platform or content type of your choice.
Content marketing and social media marketing overlap a great deal, and in many cases, keeping your social followers engaged with all your social profile’s posts will help your content marketing results.
ThoughtFlame is a great tool to help garner some of that engagement. It works by automatically posting great quotes and related images (created in-house) to your Twitter. These tweets come complete with broad-appeal hashtags to help a new audience find you, and the positivity of the quotes appeals to a large number of people.
— Ana Gotter (@ana_gotter) May 4, 2017
You can choose the frequency of the posts and the general topics you want the quotes to be about. Topics include: entrepreneurship, inspirational, leadership, motivational, and wisdom. You can also choose how often you want ThoughtFlame to retweet tweets from other users.
ThoughtFlame’s quotes garner a ton of engagement and keep users coming back to see what you’re posting next. This means they’ll be ready to click when you share a post to your site. There’s a two-week trial to see if it’s the right fit for you before buying.
Content marketing can be exhausting, but it doesn’t have to be. With the right tools at your disposal, everything can become a little simpler (and a little more automated). This gives you more time to focus on creating great content, or—even better—running the rest of your business instead.
What do you think? Have you used any of the tools on this list? Which content marketing tool has made the biggest impact on your business? Let me know @ana_gotter.