Tom Morkes
How to Turn Your Blog into a Massive Lead Generator

How to Turn Your Blog into a Massive Lead Generator

What’s the point of a business blog? Leads and sales, right? And blogs are a great opportunity to do just that. Blogs allow business owners to connect with readers on a more personal level, which builds trust. Plus, they’re great for showing off your breadth of knowledge on a subject. And if you create great content consistently, you’ll be the first company that comes to mind when people think of problem X / Y / Z… But… Most blogs don’t take advantage of the great content they create. In fact, I’m going to make a statement that will offend some of people: A blog post by itself is a waste of time. You heard me right. I know what some of you might be thinking: “Bologna, Tom! My blog has helped build my brand / business / whatever.” Sure, there might be some truth to this statement (like the reasons mentioned above, SEO, etc.). But the fact remains: a blog post written, published, and forgotten is a waste of time… Unless you leverage the content to be a massive lead generator for your business. But how? Glad you asked… The Average Company Blog Strategy For companies that focus on email marketing, most blog strategy fits the following mold: Company A creates a really in depth piece of content and publishes it on their blog. Company A’s audience enjoys the material. About 1-3% share it, driving slightly more traffic. Company A’s blog was SEO optimized or whatever (at least that’s the hope) and new visitors find your article. About 1% (statistically on average) of this traffic converts into new email...
10 Growth Hacks that Take Less than 1 Hour to Implement

10 Growth Hacks that Take Less than 1 Hour to Implement

Want to increase leads, sales and revenue? Unless you’re living on a communal eco-farm, I’d guess the answer is yes. The question is: How do we increase leads, sales, and revenue for our business in a real, sustainable way? That’s where growth hacking comes in… Why You Need to Growth Hack Growth hacking is a term coined by Sean Ellis in 2010. It refers to a skill set somewhere in between marketer and engineer; someone capable of creatively envisioning ways to grow a business, but also with enough technical know-how to make it happen – or worst case, know what is possible and what is impossible and outsourcing the former. So if a growth hacker is someone who can see opportunities and exploits them for growth purposes (leads, sales, revenue, etc.), then a good growth hack is a technique, method, or process for creating this growth. The problem: a lot of growth hacks are confusing (either difficult to envision or seemingly impossible to develop without a degree in computer alchemy). The solution: simple growth hacks that anyone can implement with minimal to no code, that can be replicated in under an hour, and that will dramatically multiply your return on investment. The following is a list of the top 10 growth hacks (in no particular order) that will help you do just that. Note: each growth hack is designed for a specific scenario, so not all may apply to you. Oh, and if you want to know how to develop and implement one of these growthhacks in detail, shoot us a tweet @TribeBoost and let us know which one....
The Advanced Autopilot Sales Technique

The Advanced Autopilot Sales Technique

Warning: only use if you’re really lazy…or really smart A few weeks ago we talked about building the ultimate Twitter growth machine. The goal of the Twitter growth machine is to grow your email list automatically with no effort on your part (once the initial system is set up). The question is: what next? Option 1: Spend hours and hours every week grinding out new blog posts in order to sell your product or service…. This works but it’s time consuming and will probably lead to burnout. Or… Option 2: Create an autoresponder sequence that automates your sales funnel (so every new twitter follower who turns into a subscriber, then turns into a customer). Option 2 takes a little work up front, but the payoff is a completely automated system that sells your products or services even while you sleep. How to Create Your Own Autopilot Sales Funnel Click To Tweet The Advanced Autopilot Sales Technique In the next 5 steps, I’m going to show you how to strategically create and deploy an autoresponder sequence to turn leads into sales. Here goes: Step 1: Identify the Premium Product You Want to Sell Creating an effective autoresponder sequence is all about working back from the goal. At the end of the day, you want people to buy your most expensive product. That said – you’re not actually going to SELL your premium product in your autoresponder – not at first at least. Instead, your autoresponder should be set up to get people ready to make a big purchase. By identifying the premium product you want to sell, you can work...
The Ultimate Twitter Growth Machine

The Ultimate Twitter Growth Machine

Let’s say you’re a business owner with a cash flowing startup. You’ve managed to acquire users and validate you initial product quickly and effectively. Your business is profitable early and you’ve built a passionate user base for your product or software…but there’s a problem: You’re running out of early adopters. Pretty soon, you’re going to have to find new growth and sales channels to increase your reach, impact and sales, otherwise you’ll stagnate. And as we all know, in business: stagnation = death. How then do we avoid the fate of so many companies that start off so successfully but whimper and die only months (hopefully not years) later? Social Media – The Most Powerful Sales Channel Most small business owners think of social media as an unnecessary addition to their core business competencies: Who needs social media if you have a business that’s cash flowing? This isn’t an unreasonable objections, but here’s the thing: it misses the point. Business owners who ignore social media are in effect ignoring a very passionate, very powerful portion of their user base. Passionate because customers who engage with companies on social media are people who really care about the brand (love it or hate it). Powerful because these are the people who let their opinions be known. They are the influencers of society with their positive testimonials (or worse: scathing reviews). Most importantly, by not engaging with your audience on social media, you’re ignoring a potentially large and lucrative sales channel. The Ultimate Twitter Growth Machine Click To Tweet The Ultimate Twitter Growth Machine While there are numerous social media channels to...
The Surprising Trick that Successful Businesses Use

The Surprising Trick that Successful Businesses Use

Picture this. You walk into your favorite megastore. You came to pick up a few essential items for the weekend (solo cups, beer, munchies). As you make your way through the titan-sized isles, the delicious smell of chocolate baked goods hit your nose. Sure enough, at the end of the isle is the bakery. Tempting, but nothing you can’t will yourself to avoid… Until you see an employee smile at you from ten feet away and ask if you want to try a free sample. Free, delicious baked goods? Who can say no to that? Of course, we know how this ends. You still wind up with the essentials for the weekend…but you also come out with a bit extra (like a dozen chocolate cookies that your fat gut doesn’t need right now). What happened? The Most Powerful Influence Tactic in the World You’ve probably heard this story before, or you’ve been a victim of it yourself. This might sound like a classic case of “lack of willpower”: If only I had better habits, grew up with a better family, had more discipline, or wasn’t so weak-willed, right? WRONG! There’s nothing wrong with you if this has happened to you (although marketers selling habit-forming products will promote it as a defect). No, what really happened here is something closer to marketing magic than anything else. What the store did was specifically designed to get you to buy those treats (or whatever it is they’re peddling), and they used the oldest trick in the book: GENEROSITY. Let’s take a closer look at what happened. The Secret Weapon of the Most...